Check out this Google AdWords Cheat Sheet if you’re interested in increasing your ROI.
In today’s world, we are on the internet constantly. The amount of people that actually read newspapers and magazines are plummeting.
When it comes to Advertising, the digital world takes the cake. One of the most sought after modern day business advertising plans takes place on the worldwide web. While large businesses have quickly learned to get a website, over half of small businesses have gotten websites and the number is rising.
Google AdWords is easily ranked as the top used form of Pay Per Click Advertising today.
But if it isn’t done correctly, it can be more of a money pit than a savior.
Today I am going to take you through some AdWords Cheats that will help you piece together the puzzle of PPC.
Cheat #1: Find Out What Your Competitors Ads Look Like & Overpower Them
This is as simple as going to Google.com and typing in a couple of the Keywords that you yourself would want to show for on AdWords.
On the 1st page will be the main competitors that you will want to worry about outwitting. What kind of call to action do they use? Are they offering a special?
Take a closer look at their Ad Extensions. Did any of them stand out to you and why?
Answering questions like this will surely help you divulge an Ad that can equal or surpass theirs.
Cheat #2: Find Out What Keywords Your Competitors Are Paying To Rank For
This small detail can really help find new keywords for your Campaigns and it can also show you which keywords are working for your competitors; which may have a lot of potential to work for you.
So how is this done? It is as simple as copying the URL of your competitors website and heading over to SpyFu.com. Paste your competitors URL into their home page search bar, press enter and click on “Paid Keywords” on the right side of the page to uncover their list.
This list shows how much their average cost per click is, how many impressions they are getting and around what page rank they are receiving for that keyword.
Keep in mind that SpyFu will only allow you to see some of them if you have not paid for it, but it offers more than just competitor PPC keyword research & it is well worth the buy if you decide to go that route.
Cheat #3: Learn Your Keyword Match Types
If you do not learn your keyword match types you are going to be in for a big surprise.
You will end up spending your money on traffic that is completely irrelevant to your business. Using the correct keyword match types is the backbone of your AdWords Campaigns.
Cheat #4: Don’t Forget To Remarket!
For some strange unearthly reason, not every business that is using AdWords takes hold of this extremely amazing PPC opportunity.
Remarketing can basically be describes as image Ads that are a part of Google’s Display network.
In order to start a Remarketing campaign, you must first start a list under the “Shared Library” in Adwords. You can use many rules to justify who gets put on this list but we will use Website Visitors as an example today.
In the “Rule” section you will need to enter the main part of your website URL. Forget about the http, the www. or .com. As long as you enter your main URL in it, you are set.
What this will do is create a Remarketing tag that you or your website manager will place onto your website. This tag will place a Cookie on every computer’s browser that visits your website.
This Cookie will allow your image Ads to follow that person on the web so that they don’t forget about you and it will keep your brand fresh in their head for when they’re ready to buy.
Remarketing can drastically increase your ROI and conversion rate. This is one thing to definitely include in your PPC Marketing Plan.
Cheat #5: Always, Always, Always SPLIT TEST
When it comes to increasing your conversion rate, click through rate and lowering your cost per click & cost per conversion – you need to meet your New Best Friend. Their name is Split Testing.
As a rule, I am always in the works of split testing my client’s Ads. For Each Ad Group I have 2 Keywords and 2 Ads. This is to ensure that I am ALWAYS in the works of optimizing.
Split testing will allow you to mathematically find out which of the 2 Ads is doing better. You will be in a constant state of improvement if you take this route and your results will only get better.
Your landing page is also an extremely important part of split testing. Just because your Ad caught their eye doesn’t mean that your landing page will too. Click here to learn more about why you should make Split Testing your new Best Friend!
Cheat #6: Never stop adding negative keywords
When you first start your AdWords Campaign you will need to integrate as many negative keywords as you can think of the ensure that your traffic is as relevant as possible.
Each campaign will need it’s own Negative Keyword list.
Sit down with a pen and paper and think about your keywords. What could those keywords also be used for that have nothing to do with your business? All of those things will need to be added to your Negative Keyword list, which is located as a subtub in the Keywords section.
As your campaign runs you will need to check the “Search Terms” section. It is also a subtab inside of the Keywords section. Keep in mind that each Campaign will have it’s own Search Terms section and all will need to be checked in order to stay afloat.
Inside of the search terms section you will see a list of the Google Searches that your Ads have shown for. Take a look at every single one of them and have notepad or pen and paper ready to jot down the ones that are irrelevant to your business.
Your negative keyword lists will grow and eventually your traffic will get extremely targeted (So long as you are using the correct Keyword Match Types!)
Paying for insignificant traffic is not something you want to do and using this cheat correctly can really make a difference.
Cheat #7: Measure your ROI to be sure AdWords is worth it for your business.
Although this is not true for most modern day businesses, AdWords is sometimes just not worth it.
Whether you are just not very good with AdWords or your industry is just too competitive for your market, sometimes AdWords can be a big old waste of money.
Some industry keywords are just so darn expensive that getting your business off the ground with AdWords is just not a viable option for a startup.
You can do your absolute best to find the most inexpensive keywords and split test like crazy, but in the end sometimes businesses just come out in the negatives.
Be sure to measure your ROI. After a couple months of using AdWords you should know for sure whether or not it is for you.
Connecting with an industry expert to manage your campaign can sometimes be the right step to increase your ROI with AdWords. If they can’t increase your ROI with AdWords, then it is probably time to say goodbye to the platform.
Cheat #8: Capitalize The 1st Letter Of Every Word In Your Ads
This trick is small but can do a world of difference.
Capitalizing every word in your Ads will make them stand out and be more noticeable, while making them easier to read.
Cheat #9: Never Use More Than 1-3 Keywords Per Ad Group
Sometimes when beginners first open their fresh AdWords account, the first thing they do is add every keyword that they can think of into one Ad Group. This is probably the #1 fail for newbies.
Doing this will RUIN your Quality Score. It is physically impossible to make your Ads relevant to every single one of those Keywords in your list.
A bad quality score will lower your Ad Position, increase your Cost Per Click, increase your Cost Per Conversion and decrease your Click Through Rate. All of those things are the recipe for a PPC disaster.
Cheat #10: Always Set The Correct Targeting Location & Ad Schedule
Inside of your campaign settings you will find where to set your targeted locations and your Ads scheduled times to run.
Always be sure to set your location to where your business services. Be sure that you change the default settings to “targeted people in your targeted locations” and “exclude people in your excluded locations.”
AdWords default settings are to “Target people in your target locations and people who are interested in your targeted locations” This is not what you want.
Be sure to set your scheduled time to run when you are able to do business. If you cannot take calls past or before a certain time, it would be wise to use that time frame as your Ad Schedule.
If you run Ads during a time that you cannot take a call, you are going to be wasting some money. When people can’t get a hold of you, they are more than likely going to visit your competitors website and call them to see if they are open.
Cheat #11: ALWAYS separate the Search Network from the Display Network
AdWords has a default setting so that any new campaign that you create will automatically be for the Search Network with Display Select included.
You don’t want to do this as the Display Network will lower your CTR drastically. Bunching these two different animals together into one campaign makes no sense in most cases and in the end will drastically hurt your campaign.
When starting up your AdWords campaigns use this cheat sheet to your advantage. These guide lines will help increase your ROI and lead your PPC Campaign’s to success!