“Keep Your Friends Close And Your Enemies Closer.”
If you’re a Startup and are having trouble getting yourself out there, don’t get discouraged! What you might not know is that there is a vast field of knowledge at your fingertips just waiting to be discovered.You can easily access this knowledge on your enemies turf. You can use this knowledge to amp up your Social Media presence, PPC Campaigns and even improve your SEO. If you’re interested in taking the next step towards success, then keep on reading and learn from your competitors!
1. Social Media:
This is a given in today’s market. Social status on the internet has never mattered more than it does today.
Find out who your competitors are and scour their Social Media pages. How do they respond and communicate with others? What type of information do they post? Do they have a large following?
Learn from your competitors Social Media accounts can give a great idea of what kind of content generates the most engagements.
Take note on these things and you are one step closer to a larger audience on Social Media.
Sometimes we might get the idea to be as different as possible from the rest of the pack in order to stand out. But, in reality this huge difference can sometimes do more harm than good if it is not executed correctly.
“If it’s not broke, then why fix it,” often comes to mind when it comes to business. No, I am not telling you to essentially COPY exactly what your competitors are doing; but take that general idea and put your own special twist on it.
2. Learn From Your Competitors Landing Pages:
This is one of the most important aspects when it comes to a creating a successful business online.
Maybe your PPC campaign is on point and you’re generating a lot of traffic to your website.
None of that will matter in the end if your prospect lands on a terrible website that is hard to navigate. The images and colors you use can say a LOT when it comes to your landing pages.
1 wrong turn and they will drop off of your page in search of a more professional and persuasive one.
What exactly is your buyer’s persona?
In the beginning it can be hard to understand who your ideal customer is, therefore leaving you with nothing to go off of. Think of your prospect customer as a Honey Bee. They are attracted to pollen and nectar. If you do not provide them that pollen or nectar, they aren’t going to be interested.
So where can you find what attracts your prospects? Learn from your competitors websites. What kind of persuasive tactics do they use? What kind of images are being displayed? Is it simple and clean or in depth with detail?
Your website should be built around pleasing and persuading your prospect customer. Choose the right color scheme and an easy to navigate layout. Find out what your competitors are doing right, and use this information to create an even MORE attractive website. Once you do this, you’ve really hit the jackpot.
3. Learn From Your Competitors Written Content:
Looking further now than just the website layout and design, once you have your competitors attention – visually, you will need to stimulate them mentally, through words.
When you read the information on their website, do they go into a large amount of detail? Do they keep it simple and straight to the point? In what ways are they persuading you to take the next step?
Learn from your competitors on how they organize the content on their website? What is written large and what is written small? Do they have a button leading to a different page after a certain persuasive sentence? Take point on this information. Make this your cheat sheet for creating the written content on your website.
Once you can answer these questions, you’re 1 step further on your path towards success.
But, always remember to be true to what your business stands for.
It is important to have your own backstory that makes you stand out from the pack. Always remember that it is okay to get personal with your prospects when it comes to the story.
4. Local Listings:
This is one of the 1st things you should be doing if you’re a Startup. When you search for your product/services on Google, are your competitors showing up in the local listings and you’re not? It’s time to create your page on local listings.
Click here to learn more about SEO Friendly Local Listings!
5. Learn How To Rank For Organic & Paid Search Results:
Organic SEO can sometimes take a while to get great results for. Especially if you’re a one man operation on a limited budget and have to learn how to implement the correct SEO strategies by yourself – at the same time as you’re trying to run your business.
That being said, you still need to jump on the bandwagon as soon as possible.
Do a Google Search of the Product/Services that you offer. What keywords are your competitors ranking for? Check out SpyFu for a quick and easy way to understand what your competitors are ranking for – organically as well as what keywords they’re using to rank in paid search for.
When you start your 1st PPC campaign, it can sometimes be hard to find the correct keywords to use to get the relevant traffic that you’re looking for. SpyFu can show you the keywords that are working best for your competitors and therefore that may work best for you.
SpyFu not only shows you what Paid Keywords your competitors are ranking for, but it also can tell you the average cost, average search volume, average position and more.
SEO can get pretty deep as far as optimization goes. Click here to start finding out more about learning and implementing the correct SEO strategy for your business in 2017.
6. Discover Your Competitors Backlinks:
When you’re trying to rank organically in Google, 1 thing that you will need to establish is your authority.
Google loves backlinks. They show that you are an authoritative website in your niche.
When it comes to getting effective backlinks, at first it may seem very overwhelming and confusing. But the 1st step to understanding how and where to start lies within your competitor’s backlinks.
On what subjects are they receiving backlinks for? On what websites are they getting them on? Finding these things out will give you a great idea of what kind of content is expected of you in order to achieve this.
Most of the 1st backlinks you will receive will come from you submitting content or blogs to authoritative website. Learn from your competitors content so that you know what to expect when it comes to quantity and quality to receiving backlinks.
Check out MonitorBacklinks.com to checkout what backlinks your competitors have.
7. What Kind Of Specials Do Your Competitors Offer?
When you first create your business you may not think about this one, but it can be the DIAMOND IN THE ROUGH.
Offering your prospects that additional incentive to give you their business is going to make you that much more appealing to your prospects.
At what times of the year do your competitors offer specials? What kind of specials are they offering?
If you’re a service based business that gets it’s main source of income on monthly payments, think about offering the 1st month free!
People love the word FREE. People love percentages off. It is engraved into our very existence to be drawn towards great deals. It can make things seem much more worth it to a new customer that is willing to pay you monthly.
I know how that might sound to someone who has just spent their entire savings on their business and is looking to make an instant profit, but this is 1 thing that needs to be made clear. Profit is not instantaneous. It takes time, love and effort to achieve.
At the end of the day, your enemies can sometimes offer more than your friends in the world of business.
After taking a closer look at your competitors, you should have a better idea of how to drastically improve your social media presence, website and PPC strategy. 1 thing we should always remember is that if your market is right & you’re passionate and determined enough, your business can be a success!
A seed must be watered, given the correct nutrients and sunlight for it to grow. Do the same for your Startup and you will be on your way to a magnificent tree!
References: Propel Marketing